Category: Marketing Strategy

Building an Online Marketing Strategy

online marketing

Building an online marketing strategy is like building a house. I have never built a house before, but I have built an online marketing strategy, and I like using analogies. Aside from that, I have seen enough episodes of the German version of Extreme Home Makeover to have an understanding...


Bottled Mineral Water – A Marketing Coup?

blog_sww_bottled water

There is a long history behind the plethora of brands of bottled mineral water available in supermarkets today. Some claim the history of bottled water dates back 12,000 years to when early mankind transported water from natural springs in animal skins to their living areas. A look at more recent...